Deepti provided an update on behalf of the Canada 150 subcommittee. The subcommittee proposed that BIAC have a presence at existing city run events (Love my Hood, Kite Festival, Canada Day, etc...) It is proposed that at these events, BIAC members would engage with the public by asking them to take a photo with a frame with the words "We are Burlington" on it. The photos would then be shared on social media.
Members of BIAC agreed to proceed with the theme "We are Burlington". Photos shared via social media would reinforce the diversity of the Burlington community.
The city's Social Media and Digital Expert will assist to further develop the details regarding hashtags, and how to best use social media for this project. Subcommittee members to meet to further develop the framework details. Identify event dates, who will attend, what materials are needed, etc....